Blue Ocean Strategy

Red or Blue it’s up to you.

Course outline, at a glance

Blue Ocean Strategy is about growing your business in uncontested space

Blue Ocean Strategy is about growing your business in uncontested space (the wide blue ocean), not by swimming in the shark-filled waters packed with your competitors and tearing bits off each other (the red ocean).

This workshop, will enable business owners, leader’ s directors and managers to work through the principal phases of a Blue Ocean Strategy and understand how to apply it successfully within their own business.

  • Discuss Strategy vs Tactics
  • Value Innovation: the cornerstone of Blue Ocean Strategy
  • Thinking without limits Innovation
  • Ideas that Work! Building creativity Market Boundaries, define determine and configure
  • Focus on the Big Picture, not the Numbers, the CSF’ s
  • Reach beyond existing demand, creating new customers.
  • Get the Strategic sequence right, walking before you run.
  • Overcoming the obstacles, barriers and boundaries.
  • Beyond Porter extending the business strategy.
  • Sustainability and renewal, continuous evolution.

Where and when

6 & 7/02/2018  | 40 Bull St, Birmingham B4 6AF, UK