Invest in yourself: you can afford it, trust me.
Good marketing can help guarantee a company’ s success and wellbeing, bad marketing can drive you out of business.
Marketing is a critical component of business success. It builds brands which highlight the companies profile and drives profits. It protects against creeping commoditisation by establishing a value that is beyond price.
Participants attending this programme will:
- Fully understand the Marketing Model
- Be able to manipulate, adjust and manage each aspect of the marketing mix
- Construct and develop a Strategic Market Audit
- Understanding Strategic Product Positioning and develop your organisations
- Understand Market Segmentation
- Branding for Growth of you organisation
- Understand Value creation, Delivery & Capture
- Learn how to manage Brands and Product Portfolios
- Understand and deploy a marketing tactical mix
- Competencies Empasised: Market Analysis
- The Ability to segment Markets correctly
- Strategic thinking
- Tactical implementation skills
- Marketing Planning skills
- Analytical thinking Skills and Decision-Making Skills
- How to create and capture value
- Marketing in the digital age