Invest in yourself: you can afford it, trust me.

Good marketing can help guarantee a company’ s success and wellbeing, bad marketing can drive you out of business.

Marketing is a critical component of business success. It builds brands which highlight the companies profile and drives profits. It protects against creeping commoditisation by establishing a value that is beyond price.

Participants attending this programme will:

• Fully understand the Marketing Model
• Be able to manipulate, adjust and manage each aspect of the marketing mix
• Construct and develop a Strategic Market Audit
• Understanding Strategic Product Positioning and develop your organisations
• Understand Market Segmentation
• Branding for Growth of you organisation
• Understand Value creation, Delivery & Capture
• Learn how to manage Brands and Product Portfolios
• Understand and deploy a marketing tactical mix
• Competencies Empasised: Market Analysis
• The Ability to segment Markets correctly
• Strategic thinking
• Tactical implementation skills
• Marketing Planning skills
• Analytical thinking Skills and Decision-Making Skills
• How to create and capture value
• Marketing in the digital age